RSM100Y1 Study Guide - Final Guide: Crisis Management, Strategic Management, Swot Analysis

102 views3 pages
6 Apr 2011
School
Department
Course

Document Summary

Planning determining the firm"s goals and developing a strategy to achieve them. Strategic plans top management; decisions about resource management, company priorities, and the steps needed to meet strategic goals. Tactical plans upper/middle management; shorter-range plans to implement specific aspects of the company"s strategic plans. Operational plans middle/lower management; short-term targets for performance o. Top managers those responsible for a firm"s overall performance and effectiveness, and for developing long-range plans for the company. middle managers implement decisions made by top managers. First-line managers supervise the work of employees o. Human resource managers provide assistance to other managers when they are hiring employees, training them, evaluating their performance, and determining their compensation level. Operations managers responsible for the production systems that create goods and services. Information managers responsible for designing and implementing systems that gather, process, and disseminate information. Marketing managers responsible for getting products and services to buyers. Financial managers plan and oversee a firm"s financial resources o.