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SOC101Y1 (210)
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Department
Sociology
Course
SOC101Y1
Professor
Crust
Semester
Winter

Description
Chapter 11 content analysis Author says content involves examination to observe biases and other in the material, to this to what people create what contains ideas Involves coding and analyzing data Content analysis could be any technique to make inferences systematically identifying special characteristics of messages, Explicit rule must be established before the actual data analysis begins, what makes the message special need to establish this Makes a few errors in terminology, Manifest vs latent, manifest is physical and displayed, talks about latent being interpretive reading of the symbolism underlying the physical data What the line means, and interpretive reading is not refereeing to something in the data, something the researcher is doing what the researcher is giving the researcher the data not actually their Dictionary different from authors Latent not expressed or exercised Think in terms of ope
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