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SMC219Y1 Study Guide - Final Guide: Culture Jamming

St. Michael's College Courses
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Ted Petit
Study Guide

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Chapter 13: The Partial Pachyderm
Culture Jamming The use of familiar media symbols and channels to reveal and overturn the consumerist,
capitalist ideologies they embody.
Media Literacy Refers to any learning opportunity that increases an individual’s understanding of how the
mass media function
Media Reform Refers to any efforts by citizens and citizens’ interest groups to effect change in the
structure and operation of mass media industries.
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