SMC300 Cheat Sheet - Week 8

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Department
St. Michael's College Courses
Course
SMC300H1
Professor
Grimes
Semester
Winter

Description
Week 8Participatory Culture Social Network Mediabased fandom fan tributes and derivative works on creative SNS platforms IntertextualityHP AllianceHarry Potter fandom Army of fans activists social justice with greatest weaponloveNot in Harrys Namepressure on Warner Bros to use Fair Trade chocolateAccio Books books drive to build library for school in NY donate to local communitiesIdentify community awareness campaigns Strong online presenceFreedomculture debates copyright and actual legal disputesHPwriting about secondary characters ideas from mere sentences open up space for fans to talk about what they think decontextualize engage with texts critically Linkage between online participation and fandoms tangible outcomes in communityWe Love You SoBlog on Where the Wild Things AreFilmyears of work from hundreds of writers artists photographers musicians actors creatorsPlace established to shed light on many of small influences that converged to make massive project a realityExample of growing trend within media and marketing to support and tap into fan activity as way of fostering brand identity orchestrating viral and guerilla marketing strategies exhibiting cultural and social capital in with the communityVariety of fan activities Blurs lines between fans participatory culture and directed forms of guerilla marketing Theme of love recurringLovemarksmarketing theory about intense dedicated relationship people can develop towards brands media etcParallel academic theories affect emotionfeeling and affective relationships emotional personal tied to caring and identityIn many of concepts in readings emotion feeling personal relationships family bonds preferences choices sense of self and belonging all play key role in what makes processes workTendency to instrumentalist dimension of personal experience in academia
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