MGMT 2430 Study Guide - Midterm Guide: Employer Branding, Executive Search, Human Capital
19 Feb 2018
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List the three steps: the image or impression of an organization as an employer based on the benefits of being employed by the organization, 1. Define the target audience: where to find them, what they want, 2. Develop the employee value proposition: and the reasons why they are more attractive employer, 3. What are the advantages and disadvantages of external recruitment: advantages, larger pool of qualified candidates, availability of a more diverse applicant pol, acquisition of new skills, knowledge, ideas. What is a yield ratio: the percentage of applicants that proceed to the next stage of the selection process. What needs to be considered when planning eternal recruitment: type of job affects recruitment method chosen, yield ratio, time lapse data time from start of recruitment to new employee starting work. Describe four (4) ways of accessing candidate pools: open houses and job fairs, professional and trade associations ex. Hrpa: labour organizations union hiring halls, military personnel.
