CMAF 3810 Study Guide - Final Guide: Pathetic Fallacy, Capitalist Realism, Sildenafil

• School: University of Windsor
• Department: Communication, Media and Film
• Course: CMAF 3810
• Professor: Dr.Asquith

Document Summary

Advertising, impressionism and pathetic fallacy: reading advertisements as texts. , advertising and literature. Twitchell reading: high end brands mimic the promise of religious metaphors and analogies. Brands have a symbolic, almost a religious significance, which goes way beyond their worth as products. The stories we share have deep roots in mythology. Take the cartoon characters or identification characters of commercial products for instance. Tony the tiger is the affable lion, harley davidson users are portrayed as eternal outlaws. See page 215 of schudson for qualities/criteria: it was a style of art encouraged in soviet russia that was to educate the working masses in the spirit of socialism, art had to be faithful to life; it was an art form that had to be understood by the masses, it was always very future oriented, an optimistic view of the future, painting with villagers is the example.