BUS-3230 Study Guide - Final Guide: List Of Magazines By Circulation, Classified Advertising, Display Advertising

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134 daily newspapers with an average daily circulation (number of issues sold) of 6. 4 million copies . 1100 community newspapers (generally smaller-circulation) published once a week and directed at a local audience. Newspapers rank second to tv in canada, controlling 15% of the net advertising revenues. Demographic profile of community newspaper closely matches that of the entire population. Tabloids - sold flat with only a vertical centerfold (e. g. , toronto sun, vancouver province) Broadsheets - larger and folded horizontally once (e. g. , globe and mail, vancouver sun) Nadbank inc. (industry sponsored measurement organization) updates data annually by conducting a detailed survey among canadian adults. Newspaper reach 51% of canadian adults, and increases marginally on weekends. Readership increases as person"s level of income and education increases (not region and age) There are two broad forms of advertising: display (ads appearing anywhere but in the classifieds), and classified advertising.

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