Business Administration 2257 Study Guide - Final Guide: Terracycle, The Home Depot, Cash Flow
27 May 2014
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Whether or not to launch 2 new products : african violet and orchid. Develop a promotional plan for terracycle products. Assess the need for financing ( type, availability, amount ) Aiding the environment: ultimate eco-capitalist corporation. Bottle brigade ; low cost and noble way to obtain bottles. Distributing through home depot and wal-mart: successful sales channel and proven product. Positive press coverage: lots of free publicity and awards. Owner has not completed his education ; little experience. Limited product lines: reliance on one product. They are losing money, they need to do something to change things, won"t be able to sustain themselves much longer if they are losing money. Terracycle is small and in a growth phase relative to the big companies (scotts & Spectrum: can release new products and grow w/o being detected by bigger ones. Miracle gro is #1 product in the industry. Miracle gro is all-natural or environmentally friendly.
