Business Administration 2257 Quiz: Foxy Originals – Expansion into the U
6 Apr 2016
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Foxy originals expansion into the u. s. market case. Identify the pros and cons to launching the foxy brand in the united states: Pros = jewelry market 10x larger than canada thus greater revenue potential, will strengthen and continue to develop the brand image, Cons = u. s. might not respond positively and cause financial loss, costly expansion, jewelry market very competitive, Assess each distribution strategy from a qualitative point of view: Sales representatives: difficult to find suitable sales reps, minimum amount of training, relationships are pre-existing with retailers, slower breakthrough into u. s. market, less effort required from the owners, Identify all costs, other than variable costs, for the trade-show distribution strategy. Categorize these costs as investments and fixed costs (per trade show and for fiscal. Identify all costs, other than variable costs, for the sales representatives" distribution strategy. Categorize these costs as investments and fixed costs (per sales representative and for fiscal 2005):
