Business Administration 3300K Study Guide - Quiz Guide: Apache Hadoop, Data Science
11 Nov 2020
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2. 1 how data-driven companies perform: hypothesis tested: data-driven companies are better performers, measurement: structured interviews with 330 north american companies + performance data from annual reports and independent sources. Results: the more companies characterised themselves as data-driven, the better they performed on objective measures of financial and operational results. 2. 2 two examples on how big data is used. Improved airline etas: minutes and accurate information about flight arrivals matter in airports can save money, airline always relied on etas from pilots about when they approach airport but through big data, Passur offered arrival estimates (righteta) calculated times with amounts of data: enabling an airline to know when its planes are going to land can save airline several million $ a year. Creation of promotions dropped from 8 weeks to 1 week & resulted in higher quality: a new culture of decision making. New roles: domain expertise remains critical but the role will shift experts will not be valuable because of.
