Business Administration 3300K Study Guide - Quiz Guide: Reputation System, Social Web
11 Nov 2020
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S6-im: online reputation systems: how to design one that does what. Which user behaviours are desirable: if site wants to encourage volume of contributions, keeping track on number of reviews posted by profile is helpful /if encouraging quality, then keep track of how other people rated contribution. Most neutral method of summarising reputation; makes minimal judgement and allows/asks user to draw own conclusions (can be burden to some: scores and distinctions: star ratings, numerical scores, numbered levels or named member tiers, achievement badges. Communicates level of performance; helps user to digest information while making judgement about quality = best in settings where agreed on what quality" means: leaderboards: list of top reviewers. Implies judgement and standing but can also instill culture of competition (over-obsession with rankings might lead to manipulative behaviour + those that don"t make rankings might be resentful)
