Business Administration 3300K Study Guide - Quiz Guide: Social Commerce, Mobile App, Collaborative Consumption

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S5-im: the sharing economy: why people participate in collaborative. Consumption hamari, sj klint, ukkonen (2016: introduction. Access over ownership: most common mode of exchange; users offer and share goods and services to other users for limited time through peer-to-peer sharing activities; renting (most) and lending. Transfer of ownership: passes ownership from one user to another through swapping, donating, purchasing of second-hand goods (popularity: 1. Sharing online: in an sns context, the concept of sharing commonly refers to sharing info (status updates, links, photos) + nowadays sharing of goods and services through information technology. Intrinsic motivations: 1) enjoyment derived from the activity itself = enjoyment 2) value derived from acting appropriately (conforming to norms) = sustainability. 3. 1 sustainability: participation and collaboration in online platforms may be influenced by 1) ideology & socio- economic concerns or 2) a preference for greener consumption. Sustainability is major predictor for attitude formation and behavioural intentions towards cc.