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Final

2320 Final: 13

75 Pages
137 Views

Department
Business Administration
Course Code
Business Administration 3301K
Professor
Paul Whitehead

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13
1. A set of business activities that add value to
products and services sold to consumers for their
personal use is called:
A. licens
ing.
B. manufacturing.
C. franchising.
D. retailing.
E. reselling.
2. Which of the following adds value to products by
selling them to consumers for their personal use?
A. whole
saler
B. manufacture
r
C. retailer
D. reselle
r
E. producer
3. Retailing is a type of _____ transaction.
A. B2
B
B. B2C
C. B2G
D. G2B
E. G2C
4. The key factor that distinguishes retailers from
others members of the supply chain is that it sells
products to:
A. wholes
alers.
B. manufacturers
.
C. businesses.
D. consumers.
E. resellers.
5. Firms involved in buying, often storing, and
physically handling goods in large quantities and
then reselling goods to business users are called:
A. manufac
turers.
B. producers
.
C. institutions.
D. retailers.
E. wholesalers
.
6. The level of difficulty a manufacturer has in getting
retailers to purchase its products is determined
by:
A. the level of
sophistication of the
product.
B. customer
expectations.
C. the relative power of the manufacturer and retailer.
D. distribution intensity.
E. channel member characteristics.
7. Which of the following offers limited sales of
nonfood items and merchandise in a self-service
format?
A. big-box
food
retailers
B. conventional supermarkets
C. hypermarket
s
D. supercentres
E. warehouse clubs
8. A traditional grocery store continues to thrive in the
competitive food market by:
A. offering a wide variety of products,
including food and many nonfood
items.
B. specializing in a particular product category.
C. efficiently marketing their products.
D. providing large discounts on
products.
E. finding special products and services that are important to their customers.
9. Food Basics is a grocery retail chain that offers
products such as dairy, frozen foods, meat,
snacks, and a limited line of general merchandise.
Food Basics is an example of a:
A. convenien
ce store.
B. specialty store.
C. hypermarket.
D. conventional
supermarket.
E. drugstore.
10. A hypermarket is a type of:
A. big-box
food
retailer.
B. convenience store.
C. general merchandise retailer.
D. specialty store.
E. department
store.
11. Shannon has limited time for shopping and prefers
to buy tissues, grooming products, and other
household needs from the same stores where she
buys her groceries at discount rates. Which of the
following types of retailers is best suited for
Shannon?
A. conventional
supermarkets
B. convenience
stores

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Description
13 1.A set of business activities that add value to products and services sold to consumers for their personal use is called: A. licens ing. B. manufacturing. C. franchising. D. retailing. E. reselling. 2.Which of the following adds value to products by selling them to consumers for their personal use? A. whole saler B. manufacture r C. retailer D. reselle r E. producer 3.Retailing is a type of _____ transaction. A. B2 B B. B2C C. B2G D. G2B E. G2C 4.The key factor that distinguishes retailers from others members of the supply chain is that it sells products to: A. wholes alers. B. manufacturers . C. businesses.D. consumers. E. resellers. 5.Firms involved in buying, often storing, and physically handling goods in large quantities and then reselling goods to business users are called: A. manufac turers. B. producers . C. institutions. D. retailers. E. wholesalers . 6.The level of difficulty a manufacturer has in getting retailers to purchase its products is determined by: A. the level of sophistication of the product. B. customer expectations. C. the relative power of the manufacturer and retailer. D. distribution intensity. E. channel member characteristics. 7.Which of the following offers limited sales of nonfood items and merchandise in a selfservice format? A. bigbox food retailers B. conventional supermarkets C. hypermarket s D. supercentres E. warehouse clubs 8.A traditional grocery store continues to thrive in the competitive food market by: A. offering a wide variety of products, including food and many nonfood items. B. specializing in a particular product category. C. efficiently marketing their products. D. providing large discounts on products. E. finding special products and services that are important to their customers. 9.Food Basics is a grocery retail chain that offers products such as dairy, frozen foods, meat, snacks, and a limited line of general merchandise. Food Basics is an example of a: A. convenien ce store. B. specialty store. C. hypermarket. D. conventional supermarket. E. drugstore. 10.A hypermarket is a type of: A. bigbox food retailer. B. convenience store. C. general merchandise retailer. D. specialty store. E. department store. 11.Shannon has limited time for shopping and prefers to buy tissues, grooming products, and other household needs from the same stores where she buys her groceries at discount rates. Which of the following types of retailers is best suited for Shannon? A. conventional supermarkets B. convenience stores
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