2320 Midterm: Complete and Comprehensive 60-Page Midterm Study Guide - Helpful Notes From the Textbook!

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
Assigned Reading – Social and Ethical Issues in Marketing

  !! 
" #
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#"  
&'
(
o)*+,
- " 
 #!#
.#/!"
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0##1! ! #
# # 
#%%!# 
 ! !#
!  
$"#1
"%!%#
o*2!#
## !
 ""
 #
 3  #
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!"! 
o,#!#( !#
o,#!#(## 3#

o,#!#(# %
 % 4 
0565
o"
#!  #!#3

o7 "#""
# 
+8## ##  

o9#& '#
""#"
o!! 8#"
! 
+8# #
#  ! # "
0 #
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#  !1!
o2: # 
0 (# 
  #
o0 " 
2:$##"""
"&# ' 
o# ; 
  ""
#(
   !
o2: !%#1
o. %  
$0
"<!! !
64 !4 #!
 #"
o!#"3 

% % #" "
# 
o#" 
!
!##
! !
2!64 ! 4 !
  # #!##3 !
!
o #;<"## 
4#"!
o3 4
#%%
4=
>== = 
 !=!
o##!%
 !  #!
o #" ##!
6##!! !#
! # #1#
$#1"#!#
o7 !"#51 
!
o. "#5
o!6! 1
7""#3#  !%#%
#!! "" !# 

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#)?!!"
What Is Marketing?
6#  # #
43# !" 5!#
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  
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