Business Administration 1220E Study Guide - Fixed Cost, Carlos Gracie Jr., Gracie Barra
4 Jul 2013
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Business Administration 1220E Full Course Notes
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Document Summary
Gracie barra london (gbl) is a brazilian jiu-jitsu (bjj) gym in london owned and operated by fateh belkalem. It is part of the gracie barra franchise, originally founded by carlos. Gracie barra is one of the most well-known and respected brazilian. This year, belkalem has decided to work at gbl full time and has proposed a new goal. His objective is to increase the gym"s enrolment by 40% in the next year, raise customer awareness of gbl and what they have to offer, and utilize ,000 for marketing initiatives and/or gym expansion. It is not necessary for all the funds to be allocated towards marketing initiatives because. Gbl should use them towards the gym expansion, overall attracting more customers. By offering a variety of classes and a gym equipped facility for working out, gbl offers the most services for similar prices as their competitors.
