Business Administration 1220E Study Guide - Midterm Guide: Korra, List Of Dance Dance Revolution Video Games, Adwords

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Andrew Hines

Document Summary

This report offers a possible marketing plan to help korra dancewear (kd), a canadian dancewear producer, to achieve the marketing goal of to in monthly sales. After analyzing kd"s internal capabilities, general industry position, competitors, target consumers and the marketing plan, a possible scheme has been prepared. The best target consumer group is children, who are less price sensitive and less brand loyal, and they are easily affected by looks of apparels and word of mouths. Kd would be able to establish a positive brand reputation by its high quality products through targeting children, being better known by the public and attracting other groups of consumers, then achieving the marketing goal easier. Since kd will mainly target children, there will need to be an extension in product line, creating a new product for children since there is not much dancewear in market made for children.