Business Administration 2257 Study Guide - Final Guide: Brand Loyalty
14 Sep 2013
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As: jen kluger and suzie orol, owners of foxy originals. For: entering u. s. market by january 2005 (6 months from current time) To: whether to distribute by attending trade shows or hiring sales representatives (or both) Us market is 10 times larger than that of canada"s. No need for debt / equity financing (no losing control) Foxy"s merchandise is 50% classic, and therefore new pieces need to be designed to keep up. Some canadian customers buy it for being local. Us market is 10 times larger than that of canada"s more consumption means higher production speed needed. Sales rep carry 10 15 different brands. May allow owners to learn about us market. Opportunity to directly meet with retailers at target market. Keep up-to date on trends and revamp product line. Risk of being unable to differentiate from competitors. No need to sacrifice canadian market for us launch. Incentive to push foxy brand may be needed.
