BUS final exam outline

1 Page

Business Administration
Course Code
Business Administration 2257
Hugh Henry

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Evaluating Comprehensive Cases 1. Role/Decisions/Considerations/Goals/Etc. 2. Understand the Organization  Business Size-up ♦ Industry/environmental (PEST) analysis ♦ Consumer analysis ♦ Competitive analysis ♦ Corporate capabilities  Financial Size-up ♦ Statement of cash flows ♦ Ratio analysis
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