Business Administration 3301K Study Guide - Residence Inn By Marriott, Aspirin, Planned Obsolescence
9 Apr 2013
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An organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. The idea that people give up something to receive something they would rather have. 5 conditions must be met for an exchange to take place: Each party has something that might be of value to the other party. Each party is capable of communication and delivery. Each party is free to accept or reject the xchange offer. Each party believes it is appropriate or desirable to deal with the other party. What do customers want and need: assumes that a sale does not depend on aggressive sales force effort but rather on a customer"s decision to purchase a product. A market orientation is synonymous with the marketing concept: marketing concept.
