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Reading Summary - A Sense of Place.docx

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Geography 3422A/B
Milford Green

A Sense of Place 1/19/2013 10:20:00 AM A Sense of Place  The moustache is the trade mark of Lyft, a ride sharing service that began in the city this summer o Its drivers are private individuals who rent out seats in their cars for a few dollars a time o Lyft’s cuts were 20% o Works through a smartphone app  Bring up app, request driver, see their rating out of 5, they also rate you as a passenger o Not a taxi service, do not charge fares, they receive donations o Owned by Zimride, named after Zimbabwe where people were seen sharing minibuses o Drivers with rating of less than 4.5 will be dropped  In the couple of decades since the internet began to expand from academic to widespread public use, there have been three main ways of thinking about its relationship with the physical realm o The first, which reached its peak in the late 1990s, emphasised how the digital world would reshape the real one, people everywhere would have access to the same electronic libraries of information, news and comment o Many companies would be freer to choose their location, as better communications meant they would no longer need to be near their suppliers or customers o Setting up businesses would become easier, as would the outsourcing of services that could be supplied electronically o Staff could work just as well at home as in expensive and noisy offices, communicating with colleagues by e-mail or video link o  Amazon has shifted book buying from the high street to the computer  -Reports if the “death of distance” (the title of a 1995 special report in the Economist) have been much exaggerated o Many internet start-ups head for San Francisco, New Y
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