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Reading Summary - Push to Exploit and Ocean of Information.docx

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Department
Geography
Course
Geography 3422A/B
Professor
Milford Green
Semester
Winter

Description
Push to Exploit and Ocean of Information 3/11/2013 10:49:00 AM Push to Exploit and Ocean of Information  Atomic physicists Ari Tuchman and John Stockton have finally decided to use their complex algorithms they had written to predict what kind of people are most likely to buy tickets for Hollywood’s latest blockbuster films o Quantifind, the company they founded, has joined one of the hottest, and potentially most disruptive, tech trends in business o The application of hardcore science to the ocean of digital data in which many businesses and organizations are oversupplied with promises tantalizing new insights in fields far beyond Hollywood  Like all disruptive technologies, it threatens those that fail to keep up o Behind this wholesale effort to bring applied science to bear on business decision-making lies a force that is quickly becoming one of the most overused buzz words in business: “big data” o There is nothing new in the idea of gathering and crunching large amounts of information to gain insights about customers
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