Reading Summary: Homebodies Rule.docx

15 views1 pages
Published on 9 Oct 2012
School
Western University
Department
Geography
Course
Geography 3422A/B
Professor
Homebodies Rule 10/9/2012 6:59:00 AM
Highlights:
Going global is not necessarily the most profitable
World’s 100 biggest law firms were arranged into five groups:
homebodies, adventurers, colonizers, conquistadors and citizens of
the world
All firms have grown vastly in overall profitability, but the
globalizers have done so, on average, more slowly
They have with “beachhead” offices that serve existing clients who
do business around the world remain firmly American, hoping to
avoid culture clashes
This requires transplanting your home country’s talent or, perhaps
because of local regulation practicing law, finding the right talent
abroad
Globalization can often be an expensive mistake
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Document Summary

Going global is not necessarily the most profitable. World"s 100 biggest law firms were arranged into five groups: homebodies, adventurers, colonizers, conquistadors and citizens of the world. All firms have grown vastly in overall profitability, but the globalizers have done so, on average, more slowly. They have with beachhead offices that serve existing clients who do business around the world remain firmly american, hoping to avoid culture clashes. This requires transplanting your home country"s talent or, perhaps because of local regulation practicing law, finding the right talent abroad.

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