International Relations 4702E Study Guide - Final Guide: Internal Communications, Strategic Management, Marketing Myopia

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Quote: cleverness and brilliance does not beat the ability to tell a story/ sell a story . Quote: the ability to speak does not make you intelligent . What are insights, issues, and impacts as you go through the case. Process leads to good decision; faulty process will result in good decision on accident (i. e. people involved are brilliant) How you bring brilliant creative marketing forward is to have a good process if you don"t have a good process/ haven"t put steps in place, you waste time. As you look at it, the three areas that show the development of strategy: step 1, 2, and the strategic plan. Similar to the steps in marketing = analyze making decisions around segmentation therefore developing some element of strategy(i. e. segmentation, targeting, positioning) plan or align . Planning is a process; strategy is the outcome. Marketing strategy: a marketing strategy can refer to a process or to its outcome.