Kinesiology 2981A/B Study Guide - Final Guide: Milosh, Basick, Choker

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4 Apr 2017

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Add up points to play game, win games to win a set, win set to win a match. Set up to six games (win by 2) 2 out of 3 sets eg. 6 1. When you start playing you serve to start it going. Ace serves and the other person doesn"t get it. Let the tennis ball touches the tape. Double fault miss two serves and the other player wins. Service winner served and the other person touches it but misses, your point. You try to add points, up to six games. Deuce in a game win a point at deuce it is called ad in, advantage __ name of person. If the server wins the point it is ad out, advantage __ name of person. Tennis determine who serves first you spin the racket and whichever one it lands on will serve. Most people want to serve the first game. You need to get to 40 first.

Related Questions

The purpose behind much of advertising is to influence each of the five Consumer Decision Making process (Problem Recognition, Information Search, Evaluation of Alternatives, Product Choice (i.e. Purchase) and Outcomes (i.e. Postpurchase). Each stage of the Consumer Decision Making process has techniques that help consumers to manage the stage and then move onto the next one successfully. Eventually, the consumer moves to purchase (where we get excited to make the sale) but don't underestimate how important the last stage (post purchase) is to making additional sales in the future. Below are guidelines that show basic techiniques used to target and manipulate each Consumer Decision Stage through advertising.

Below are some issues that you will want to consider as you evaluate each of the five chosen advertisements. Please remember that your goal is not simply to answer these questions, but to provide insights into the consumerâs decision making process that you feel would be useful to a marketing manager (e.g., if an ad triggered the consumerâs decision to purchase the product). Other areas to comment on would be level of involvement, etc.

Consumer Decision Making Stage:	Considerations for Stage:	Common Ad Techniques:
Problem Recognition	What problems does this product solve for the consumer? â¢ What triggered the decision to purchase this product? â¢ Was this the first time the consumer purchased such a product? Define and discern the Actual and Desired States	Ask a question (Whatâs for dinner tonight?) Show before (actual state) and after (desired state) Use the word ânewâ or âintroducingâ to initiate curiosity.
Information Search	â¢ Did the consumer seek information about the product and about various brands? How was this information collected, and how much information was collected? â¢ Was the consumer searching for any advertisements for the product? What was the consumerâs reaction to these advertisements?	Match amount of information with type of product. Direct consumers to website, free kit or other information venues. Show role models that âlookâ like the target market. Show the entire line of product offerings (all the flavors and colors, etc.) Testimonials, etc.
Evaluation of Alternatives	â¢ How many alternatives were considered? How were they selected?â¢ What features and characteristics of the product were most important to the consumer? Salient and Determinant defined attributes. â¢ How important was the brand of the product to the consumer?	Featuring specific variables that the product is known for (ex. Volvo=Safety). This is known as âpositioningâ a product. Competitive method (brand compares themselves to âleading brand or categoryâ) Comparative method (brand compares themselves to another brand by name (Coke vs. Pepsi)
Product Choice	â¢ Did any other people play a role in the decision process? Describe theroles that each person played. â¢ How was the final choice determined? How carefully was the decision made? â¢ Where did the consumer make the purchase? Why? â¢ Did the consumer pay full price for the product?	Tell consumers where and how the product is sold. Offer many ways to pay for the product. Divide payments. Offer sales promotion (coupons, rebates)
Post-Purchase Evaluation	â¢ How is the product used and consumed? How does the consumer feel when he or she uses the product? â¢ What is the meaning of this product to the consumer? Does it merely serve a function for the consumer, or does it say something about who the consumer is? Does the Ad encourage repeat purchase or loyalty to the brand- how?	Show awards the brand has won. Show how a brand should be consumed. Allow consumers many ways to return the product. Allow consumers to easily provide feedback. Reward consumers loyalty

This assignment asks you to find one ad that addresses each of the needs of the five stages (in other words five different ads). This means that there must be five different ads for the total project, one for each stage (all ads are different from one another). Create a Power Point Presentation that shows how the advertiser is addressing the needs of the consumer for the specific Consumer Decision Making stage.

*Be aware that there is a helpful power point demonstration in a conference opened this week marked as "Advertising and the Consumer Decision Process (Ad Examples)". This is informative only and does not need to be commented on.

First, show the ad in a slide and then follow-up with a slide which explains (bullet form) why the ad slide targets the Consumer Decision Making process stage. ALL ADS MUST BE STILL ADS (NO VIDEOS or LINKS). Therefore the ad MUST be able to be copied and pasted within the power point slide (NO LINKS). Here is the format of the presentation:

Slide 1: Name, date

Slide 2: Problem Recognition Ad

Slide 3: Explanation why it addresses this stage

Slide 4: Information Search Ad

Slide 5: Explanation why it addresses this stage

Slide 6: Evaluation of Alternatives Ad

Slide 7: Explanation why it addresses this stage

Slide 8: Product Choice (Purchase) Ad

Slide 9: Explanation why it addresses this stage

Slide 10: Outcomes (Postpurchase) Ad

Slide 11: Explanation why it addresses this stage

Slide 12: Conclusion

In the conclusion of the slide presentation choose which ad is most effective (overall) and why.

Logistics Run Down:

-No more than 18 slides in length (includes cover page and bibliography)

-Include a cover page and bibliography of sources. Outside sources (esp. learning resources from weeks covered) are encouraged to be cited and used.

-Organize and utilize the headings given above.

-No more than 2 grammatical/spelling errors are allowed (please proof before submitting).

-Text is required to be in Times Roman, 12 pt font, double space the text.

- Keep voice in business third person. Do not include visuals in text analysis, if need to add create an appendix and refer your reader to such.

	A	B	C	D	E
1
2
3	Date	Price of gas
4	Jan 07, 2008	325.3
5	Jan 14, 2008	323.9
6	Jan 21, 2008	320.1
7	Jan 28, 2008	316.3
8	Feb 04, 2008	313.5
9	Feb 11, 2008	310.7
10	Feb 18, 2008	315.4
11	Feb 25, 2008	324.6
12	Mar 03, 2008	325.2
13	Mar 10, 2008	326.3
14	Mar 17, 2008	333.7
15	Mar 24, 2008	332.1
16	Mar 31, 2008	334.8
17	Apr 07, 2008	336.6
18	Apr 14, 2008	341.6
19	Apr 21, 2008	355
20	Apr 28, 2008	366.9
21	May 05, 2008	367.7
22	May 12, 2008	376.4
23	May 19, 2008	384.9
24	May 26, 2008	397.5
25	Jun 02, 2008	402.6
26	Jun 09, 2008	407
27	Jun 16, 2008	411.8
28	Jun 23, 2008	411
29	Jun 30, 2008	411.3
30	Jul 07, 2008	412.3
31	Jul 14, 2008	411.7
32	Jul 21, 2008	408.4
33	Jul 28, 2008	400.2
34	Aug 04, 2008	393.9
35	Aug 11, 2008	386.6
36	Aug 18, 2008	376.4
37	Aug 25, 2008	371.5
38	Sep 01, 2008	369.8
39	Sep 08, 2008	367.1
40	Sep 15, 2008	373
41	Sep 22, 2008	368
42	Sep 29, 2008	362.7
43	Oct 06, 2008	351.7
44	Oct 13, 2008	323.9
45	Oct 20, 2008	305
46	Oct 27, 2008	286.1
47	Nov 03, 2008	265.4
48	Nov 10, 2008	247.7
49	Nov 17, 2008	229.4
50	Nov 24, 2008	212.8
51	Dec 01, 2008	203
52	Dec 08, 2008	191.8
53	Dec 15, 2008	181
54	Dec 22, 2008	178.1
55	Dec 29, 2008	174.1

QUESTION 13

Label the next column (D) "6-month change." Here we will calculate how much prices have changed since the price six months ago. For example, if the price on January 1 were 224.1 and the price on July 1 is 324.1, the price change is 100. We can't calculate how much prices have changed over the past six months for the first half of 2008 because we don't know the price six months before. So, in column D, put an x in each cell for which we can't calculate the 6-month change. Starting in July, we can calculate the 6-month change. Using cell references, enter here the formula you should enter into cell D30 to calculate the 6-month change.

2 points

QUESTION 14

Copy and paste the formula from cell D30 (from the last question) into cells D31 to D55. What formula is now in cell D48?

2 points

QUESTION 15

What value is now in cell D50?

1 point

QUESTION 16

Label the next column (E) "% of Jan." In this column, we will divide every week's price by the price from January 7th. This will tell us as a percent how prices compare to their level at the start of the year. This time, we want an "absolute" reference so that it doesn't consider the position (i.e. "8 to the left and 2 down") but just locks in on B4 every time. To set up an absolute reference in a formula, we put the $ character into the reference, so instead of B4, we use $B$4. With the dollar signs in place, you can copy the formula and paste it, and in each case, it will go back to B4 regardless of where you are when you paste it. What formula should you type into cell E5 to get the "% of Jan" for January 14, 2008? Remember to use the absolute reference so it will be easy to copy later!

2 points

QUESTION 17

Copy and paste the formula from cell E5 into the rest of column E. (Well, at least from E6 down to E55.) What formula is now in cell E17?

browngoat680

Experiment 1: Calculating Rate of Reaction

In this experiment you will calculate the rate of reaction of potassium iodide and hydrogen peroxide. The order of the reaction will also be determined.

Materials:

20 mL 3% Hydrogen peroxide, H₂O₂
15 mL Iodine-Potassium Iodide Solution, IKI (1% Iodine, 2% Potassium Iodide)
100 mL Beaker
10 mL Graduated cylinder
100 mL Graduated cylinder
250 mL Beaker
(2) 250 mL Erlenmeyer flasks
1-Hole Rubber stopper
2-Hole Rubber stopper
(2) 3 in. Rigid tubing pieces
(1) 6 in. Rigid tubing
6 Pipettes

Stopwatch
Permanent marker
Waste beaker (any volume)
*Access to graphing software
*Access to a computer
*24 in. Flexible tubing
*Water
*10 mL Distilled water

* You must provide

*You must cut this piece of tubing into two, 12 inch pieces. (if you have not already done so).

Procedure

Preparation of Apparatus

Set up apparatus as shown in Figure 2. To do this, begin by labeling the Erlenmeyer Flasks as 1 and 2. The reaction will take place in Flask 1.

Fill Flask 2 approximately three quarters of the way full with water.

Press the 2-hole rubber stopper into the top of Flask 2. Place one three in. piece and one six in. piece of rigid tubing into each hole of the rubber stopper. This should create an airtight system.

Place the one-hole stopper on Flask 1, and fit the remaining 3 in. piece of rigid tubing in the stopper hole.

Connect Flask 1 and Flask 2 with the two, 12 in flexible tubing pieces. One piece should connect Flask 1 to Flask 2, and the second piece should connect Flask 2 to the graduated cylinder. The tubing which connects Flask 2 to the graduated cylinder should be positioned low enough to be immersed in the water in Flask 2.

Figure 2: Apparatus set-up. Note this is a sample set-up and is not drawn to scale. Your specific equipment may vary slightly.

Part A: Preparation of Reactants

Pour five mL of the IKI solution into a 10 mL graduated cylinder.

Add five mL of distilled water to the graduated cylinder to bring the total volume to 10 mL. This is the 0.5% - 1.0% (diluted) IKI solution.

Pour 15 mL of 3% H₂O₂ solution into a 100 mL beaker.

Add five mL of distilled water to this beaker and mix with a stir rod. This is the 2.25% (diluted) H₂O₂ solution.

Part B: Performing the Reaction

Remove the stopper from Flask 1 and place five mL of the 3% (undiluted) H2O2 solution and 10 mL of the undiluted IKI solution provided into the flask. Immediately replace the stopper on the flask.
Note: At this point, you should select an extra beaker (any volume) from your lab kit to use as an supplemental collection container beaker for Step 6. You do not need to use the beaker yet, but keep it in close proximity.

Swirl Flask 1 until you observe a steady dripping of water going into the 10 mL graduated cylinder. This could take 3 - 5 minutes. Check for leaks in the tubing or system if water does not start rising up the plastic tubing coming from Flask 2 and traveling towards the graduated cylinder within one minute.

Stop swirling Flask 1 when you notice the steady flow of water droplets. When you stop, the water drop -rate will significantly decrease (to around one drop every 5 - 20 seconds) and could take a few minutes to stabilize. If a steady flow of drops of water does not occur within a few minutes, swirl Flask 1 for 1 more minute and check again. Repeat this process until there is a steady flow of drops of water after you have stopped swirling Flask 1.

Quickly empty liquid that has collected in the 10 mL graduated cylinder and replace the empty cylinder back under the flexible tubing.

Allow the flow of drops to become steady again. This could take 1 - 3 mL of water.

Start timing once the drop rate is steady and the volume of water collected is at a whole number (such as three mL). Record the time in Table 1 each time 2 mL of is water displaced. Continue taking data until you have at least 10 data points (20 mL displaced).
Note: Use the extra beaker (located in Part B: Step 1) to collect additional fluid when the volume of displaced water exceeds 10 mL.

Return the collected water from your 10 mL graduated cylinder to Flask 2. Ensure the seal is air tight.

Empty, clean and dry Flask 1 and the graduated cylinder.

Repeat Steps 1 - 8 for the following trial conditions: 5 mL 3% (undiluted) H₂O₂ mixed with 10 mL of 0.5%-1.0% IKI solution (placed in Flask 1); and, 5 mL of 2.25% H₂O₂ mixed with 10 mL of 1.0%-2.0% IKI solution (placed in Flask 1). Record the data in Table 2 and Table 3, respectively.
Note: Clean the graduated cylinder and extra collection beaker before it is used to measure any additional reagents for Trial 2 or Trial 3; and, before it is used for collecting the water from the reaction in the apparatus.

Use a graphing software program to make a graph of each trial. The graph should demonstrate the relationship formed between time vs. mL of water displaced.

Find and record the slope and the inverse slope for each trial.

Table 1: 10 mL Undiluted (1.0 -2.0%) IKI and 5 mL 3% H₂O₂
mL water displaced	Time (seconds)
2
4
6
6
8
10
12
14
16
18
20
22
Slope:
Inverse Slope:

Table 2: 10 mL Diluted (0.5-1.0% IKI) and 5 mL 3% H₂O₂
mL water displaced	Time (seconds)
2
4
6
6
8
10
12
14
16
18
20
22
Slope:
Inverse Slope:

Table 3: 10 mL Undiluted (1.0 -2.0%) IKI and 5 mL 2.25% H₂O₂
mL water displaced	Time (seconds)
2
4
6
6
8
10
12
14
16
18
20
22
Slope:
Inverse Slope:

Calculations

Post-Lab Questions

1. Determine the order of the KI in this reaction.

2. Determine the order of the H2O2 in this reaction.

3. Calculate the rate law constant.

4. What is the overall rate law?

5. When finding the order of H2O2, why was Trial 1 and Trial 3 used?

6. When finding the order of KI, why was Trial 1 and Trial 2 used?

7. Research and identify some alternative catalysts that could be used to accelerate the decomposition of hydrogen peroxide. Evaluate these catalysts and determine which option is

Kinesiology 2981A/B Study Guide - Final Guide: Milosh, Basick, Choker

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