Kinesiology 3480 Study Guide - Final Guide: Stroop Effect, Plant Stem, Cocktail Party

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Document Summary

Attention is focalization and limitation on attentional resources. (cid:498)focalization and limitation of information processing resources(cid:499) Exogenous cue: something that occurs unexpectedly, online and a ad pops up. Visual stimuli: superior colliculis, these neurons in the retinotopic map fire and cause eyes to move attention is automatically and unconsciously drawn to this cue automatically unconsciously, brain stem structure. Endogenous: you decide to push attention to that cue, voluntarily orient our attention, high level control (mediated cortically) Attention as a single resource: processing resources limited processing resource limited capacity / supply. Two task can be completed at the same time as long as they do not exceed your pool of attentional resources. Information processing limited capacity processing channel limitations in the number of activities that can pass through channel at the same time. Information processing channel: allows only one processing activity at a time. Early attentional bottleneck prior to stimulus identification.