Kinesiology 3399F/G Study Guide - Winter 2019, Comprehensive Final Exam Notes - Xfl, Wwe, Wawa, Ontario
29 Mar 2019
School
Department
Course
Professor
Document Summary
Why do some scholars consider the 4ps to be inadequate. Because they"re broken down into 4 separate categories and not thought of as being connected or interrelated of as being connected or interrelated. Doesn"t take into consideration the benefits for marketers and consumers in this process (no focus on what marketers do or how they fit into this) All of part f broader process/ component of sport marketing that is called consumer relationship management (crm) Crm= process through which companies maintain a relationship with customers and try to retain them with consumers and try to retain them (usually involves software/ some kind of data base. Adidas i more recognizable than some other brands that focus on hockey (nhl recognizes some sort of upside here. Showing the consumers that because the increased cost is going towards adding value for their experience towards adding value for their experience.
