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Study Guides for Management and Organizational Studies at Western University

Management and Organizational Studies 2275A/B Final: MOS 2275A Final Exam Review

Tuesday, December 18, 2018 MOS 2275A: Final Exam Notes Chapter 17: Introduction to Property Law Key terms and concepts Term Definition Real property Land and whatever is permanently affixed to it or part of it (e.g. buildi...

Management and Organizational Studies
Management and Organizational Studies 2275A/B
Philip King
Management and Organizational Studies 2275A/B Study Guide - Midterm Guide: Enterprise Risk Management, Specific Performance, Force Majeure

Tuesday, October 16, 2018 MOS 2275A: Midterm 1 Review Chapter 3: Managing Legal Risks Key Terms and Concepts Legal Risk: a business risk with legal implications. Enterprise risk management: the process of identifying and m...

Management and Organizational Studies
Management and Organizational Studies 2275A/B
Philip King
Management and Organizational Studies
Management and Organizational Studies 2181A/B
Victoria Digby
Management and Organizational Studies 2320A/B Final: Chapter 14

find more resources at oneclass.com Chapter 14: Integrated Marketing Communications (IMC) IMC is the promotion dimension of the four Ps o Uses a variety of communication General a...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Sales Promotion, Personal Selling, Customer Relationship Management

Chapter 15: Advertising, Sales Promotions, and Personal Selling Advertising o Paid from of communication o From an identifiable course o Delivered through a communication channel o Designed to persuade to act o The AIDA mo...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Logistics, Marketing Mix, Strategic Alliance

Chapter 12: Distribution Channels Distribution components Distribution channels; o Provide a key way to deliver value through the marketing mix to their target market o Institution that transfer ownership of and move goods...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 11

Chapter 11: Pricing Concepts and Strategies; Establishing Value The importance of pricing o A strategic opportunity to create value o Not an afterthought to the rest of the marketing mix o Pricing signals quality or lack o...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 17

Chapter 17: Global Marketing Globalization o increased flow of goods, services, people, technology, capital, information, and ideas around the world o has economic, political, social, cultural, and environmental impacts As...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 13

Chapter 13: Retailing and Multichannel Marketing Retailing o Defined as stores, catalogues, internet o Sits at the end of supply chain management o Where marketing meets the consumer o About fulfilling customer expectation...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 9

Chapter 9: Product, Branding, and Packaging Decisions Complexity of products and types of products o Core customer value; basic problem-solving benefits that consumers are seeking o Associated services; nonphysical attribu...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 10

Chapter 10: Services; The Intangible Product Service o Any intangible offering that cannot be physically possessed o Firms compete by providing good customer service o It is a way firms add value to their products and serv...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Market Saturation, Brainstorming, Observability

Chapter 8: Developing New Products Product o First P in market mix o Central to creation of value for the consumer o Anything that is of value to a consumer and can be offered through a marketing exchange o Goods, services...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle

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