Media, Information and Technoculture 2153A/B Study Guide - Final Guide: Affective Labor, Labour Power, Putting-Out System

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Most audience work centres in the home. There is a material base of work which people must do under monopoly capitalism. Food, clothing, etc. must be bought, and it is this aspect of audience work which pays off for the advertiser. The press which politicians subsidized thus seemed to influence audiences toward a point of view of the subsidizer through the editorial content. After 1920, marxists continued to assume that the principal product of the mass media is influence. Principal product of commercial mass media in monopoly is simple: audience power. This power is produced, sold, purchased, and consumed; it commands a price and is a commodity. Like other labour power, it involves work. Thought of as something linked with a job, a factory, an office, or a store. At its base, work is doing something creative, distinctively human, for the capacity to work is one of the things that distinguishes humans from other animals.