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Department
Media, Information and Technoculture
Course
Media, Information and Technoculture 2000F/G
Professor
David Spencer
Semester
Winter

Description
2000 Review Session Week 1 Innis­ oral society. Monopoly of knowledge. 2 biases – space and time bias Week 2 Eisenstein – the rise of reading the newspaper contributing to the decline of religion. The  rise of silent instructors because oral speaking becoming a thing of the past. People read  as opposed to listening to someone talk.  Carey – two alternative conceptions of communications. 1) transmission view imparting  of giving information to others. Spreading information as power  2) the ritual view of  communication more not the actual content of the information but the information in  general. Linked to terms of just sharing and a common faith. This is in relation to a  community.  Week 3 Sotiron – shift from educational journalism to sensationalistic views of the news. News as  no longer a public educator but more of a profit seeker. Yellow Journalism. Trying to gain  the most audience in a capitalist society.  Week 4 Robinson – the patent medicines and how they used false claims “improving health if you  chew gum” provides not only physical claims but psychological ones as well. Use  nostalgia to c
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