Media, Information and Technoculture 2100F/G- Final Exam Guide - Comprehensive Notes for the exam ( 24 pages long!)

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M e d i a , i n f o rm a t i o n a n d te c h n o c u l t u re 2 1 0 0 f / g. Political economy of media: frankfurt school adorno and horkheimer the culture industry. Looking at the media: cultural studies where is the message, political economy where is the money, technoculture what is the medium doing to us. Political economy of media relationship between: who controls the media, the structure of the corporation, how media profits (revenue, the role of advertising (surveillance, how these factors affect the content of media. Concentration of ownership industry dominated by few firms. Conglomerates own a lot of other companies eg films comics. Franchise spin characters and story lines across multiple outlets. Digital giants: google, facebook, apple, amazon (apart of the top ten highest valued companies in. Business model provision of digital services and extraction of data.