Media, Information and Technoculture 2100F/G Study Guide - Final Guide: Rupert Murdoch, Bob Dole, Corporate Media
22 Nov 2012
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Document Summary
If the media change, their impact is likely to change as well. Social influences: how the media s very presence has influenced how we understand ourselves and our world. Ubiquity of commbercial media: all the world"s a sale: commercial medias greatest impact: colonization of social space. Expansion into virtually all public and private life: the media are commercial enterprises in 2 fundamental ways: Media content is advertised and sold to consumers as products. Are vehicles for more advertising that sells other products (ex. Newspapers: everything, it seems is a product and ad, myth: the media just give people what they want. Students forced to watch channel one complete with advertising. Schools are high commodity: book covers, writing contests, music broadcasts with ads, approved logos on assets, learning comp. prog. s, airports, gas station pumps, elevators, stealth adv. Saturation: highly conspicuous/unavoidable, domination of television program, sporting event, coverage of physical space.
