Media, Information and Technoculture 2200F/G Study Guide - Midterm Guide: Incest Taboo, The Domination, Raymond Williams

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The idea or concept linked to the signifier. The sign is arbitrary, why does the word associate with the concept. Differences don"t matter because they are psychological. The word does not rise from any physical or material aspect. The meaning of cat" derives from the fact that it"s not another word. Phonics the branch of linguistics concerned with spoken sounds; phonetics. Nomenclature:the devising or choosing of names for things, especially in a science or other discipline. L:the rules and elements that make up the system of language. P: what users do with that system. Saussure: linguistics should study language not what users do within the system. D: language system as it changes through time. S: language system at a particular moment in time. Myth is a type of speech, a system of communication, a form. Myth uses pre-existing signs as a second order of signification". What has to happen to get away from the meaning to the signification.