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Western University
Management and Organizational Studies
Management and Organizational Studies 1021A/B
Kevin Thompson

Quiz 1 From a marketing perspective, prospective customers include:Answered: people who do not even know about this product but who can be convinced that they have a need for it. Correct: Individuals or organizations making purchases either for themselves or others, regardless of whether it is for personal use or for resale. Recently, a U.S. federal appeals court rendered a unanimous decision that Microsoft Corp. does not have an automatic right to put whatever features it wants into its Windows operating system; rather, the intellectual property of each new feature needs to be evaluated separately. Many of these features are also made by much smaller companies. This ruling grew out of the power that Microsoft holds in the software market because it owns a major share of the marketplace. What purpose did this ruling serve? Answered: to protect the future interests of society from changing technology Correct: to encourage competition Price fixing, predatory pricing, bid rigging, bait-and-switch advertising practices, fraudulent advertising claims, and misleading pricing practices are prohibited practices that are enforced by the __________. Answered: advertising standards canada correct: Competition bureau Quiz 2 When a shampoo is differentiated in the market based on the promise that it will make hair smooth and shiny, marketers have focused on which of the following segmentation bases? Answered: psychographic Correct: behavour
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