Management and Organizational Studies 1021A/B Study Guide - Midterm Guide: Credit Union, Gross Income, Advertising In Video Games

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

M o s 1 0 2 1 - m a r k e t i n g 2 0 1 3. Main objective of marketing is to drive profits or generate revenue and support to fund programs and run operations. Initial point of contact for consumers is often online on a company website- expecting it to be available to check product offerings and company information. Consumers must be able to find website through search engines therefore websites must be written so search engines find them when consumers conduct online searches. They"re impatient and therefore website must load quickly and designed to provide content within two or three clicks. Consumers widen online search through social networks, blogs, product review sites and personal contacts therefore having positive presence on social media sites is important communication tool for marketers who increasingly engage in social media.