Consumer Behavior Exam Review.docx

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Department
Management and Organizational Studies
Course
Management and Organizational Studies 2181A/B
Professor
Angela White
Semester
Spring

Description
Consumer Behavior Exam Review • MC  ▯new chapters 50/ 60  • Short answer  ▯cumulative  • Chapter 11 o What is meant by opinion leadership o Reactance theory  ▯a couple questions  o Social comparison theory o Focus on conformities, what is meant by conformity  o De individualization and homophyly   o Understand  Anti brand community   Opinion leadership  Word of mouth   Tribal marketing  • Chapter 12 o Declining household sizes, understand strategies dealing with this o Focus on the family life cycle  o What is the importance of joint decision making in the family  o What is meant by family financial officer  • Chapter 13 o Different social classes o Understand social classes o What is social stratification  o Understand what is meant by money vs. happiness thought process  o Idea of classes  o What is meant by the “new rich” • Chapter 16 o Understand reutilization and different ritual types o Unde
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