Management and Organizational Studies 2320A/B Study Guide - Quiz Guide: Marketing Mix, Swot Analysis, Marketing Plan
21 Mar 2018
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Marketing course project: design a marketing plan that could be implemented to a real product. We would like to use your company and product as of our project. Our project being the following: take an existing company/product, and introduce it into a new market segment i. e. the booming nightlife in london, develop an effective marketing plan, to implement this product to the london night life. We are writing you this email, in hopes that we can get permission to design a marketing plan for last call to hypothetically implement into the london night life. We would require some information such as : current market, current distributors, current distribution plans, current marketing plans. Any product information that would aid in the marketing product. Print: we can gauge if one meeting a week would be enough to get things done in time. If not we can discuss the need to meet more than one night a week.
