Management and Organizational Studies 2320A/B Study Guide - Quiz Guide: Millennials, Environmental Protection, Baby Boomers

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Marketing services agencies (help target and promote: research, advertising agencies, media firms, marketing consulting. Financial public: hinders ability to obtain funds: banks, investment houses, shareholders. Medial publics: carries new, features, editorials: magazines, newspapers, radio, tv. Government publics: government developments, marketers often have to consult lawyers about: product safety, true advertising. Citizen-action publics: consumer organizations, environmental groups, minority groups. Local publics: neighborhood residence, community organizations, * large companies often assign a community relations officer. General public: general publics attitude toward its product and activities. Internal publics: workers, managers, volunteers, board of directors. Macroenvironment: demography: study of human population in terms of size, location age, gender, race, occupation, etc, ** demographic environment has major implications of business*, china, passed regulation on #of kids, spoiled emperors/ epresses , six-pocket syndrome . Six adults spoiling kids: baby boomers: 9. 8 million canadian"s were born, born between: Canada 1947 1966: average 4 children per family.