Chapter18- Marketing.pdf

6 Pages
106 Views
Unlock Document

Department
Management and Organizational Studies
Course
Management and Organizational Studies 2320A/B
Professor
Angela White
Semester
Fall

Description
Chapter Eighteen Creating Competitive AdvantageCompetitive AdvantageAn advantage over competitors gained by offering consumers greater value than competitors doCompetitor analysis The process of identifying key competitors assessing their objectives strategies strengths and weaknesses and reacting patterns and selecting which competitors to attack or avoidCompetitive Marketing Strategies Strategies that strongly position the company against competitors and give the company the strongest possible strategic advantageCompetitive advantages require delivering more value and satisfaction to target consumers than competitors doCompetitive marketing strategies are how companies analyze their competitors and develop valuebased strategies for profitable customer relationships1 Creating Competitive AdvantageCompetitor analysis is the process of identifying assessing and selecting key competitors Competitor AnalysisCompetitors can includeAll firms making the same product or class of productsAll firms making products that supply the same serviceAll firms competing for the same consumer dollarsAssessing Competitors Competitor Objectives Profitability Market Share Growth Cash Flow Technological Leadership Service LeadershipCompetitors Strategies Strategic group offers the strongest competitionA Strategic Group is a group of firms in an industry following the same or similar strategies in a given target market
More Less

Related notes for Management and Organizational Studies 2320A/B

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit