Management and Organizational Studies 2320A/B Study Guide - Lululemon Athletica, Total Quality Management, Fax

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Milford Green

Document Summary

It uses four pillars: the design and delivery of innovative athletic apparel, its culture and training of employees, cool stores that resonate with both its guests and the community, and strong, authentic community relations: clothes are functional, extremely comfortable and, most of all, trendy, the brand was built almost entirely via word of mouth, lululemon"s combination of superior quality garments, enticing retail stores, and a community based philosophy is a winning formula. What is a product: product as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need, can be more than just tangible objects, can also include services, events, persons, places, organizations, ideas or mixes of these, services are a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.