Management and Organizational Studies 2320A/B : Consumer Markets and Buyer Behaviour

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Social factors y family is the most important consumer buying organization in society y social roles and status are the groups, family, clubs and organization that a person belongs to that can define role and social status. Psychological factors y motivation a need that is sufficiently pressing to direct the person to seek satisfaction: motivation research refers to qualitative research designed to probe consumers hidden, subconscious motivations, maslow s hierarchy of needs: faith: attitudes describe a person s relatively consistent evaluations, feelings and tendencies toward and object or idea. Types of buying decision behaviour y complex buying behaviour y dissonance-reducing buying behaviour y habitual buying behaviour y variety-seeking buying behaviour. Buyer decision making process y need recognition: occurs when the buyer recognizes a problem or need triggered by internal or external stimuli y information search, sources of information: public sources mass media and consumer organizations.