Management and Organizational Studies 2320A/B Study Guide - Interactive Marketing, Internal Communications, Total Quality Management

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Lululemon"s 4 pillars to success: the design and delivery of innovative athletic apparel, its culture and training of employees, cool stores that resonate with both its guests and the community, strong, authentic community relations. Product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need: includes services, events, persons and places. Services a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything: banking, hotel, airline and retail. Product planners must turn the core benefit into an actual product. Product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Product and service attributes the benefits that it will offer: quality two dimensions: level and consistency. Quality level the level of quality that supports the product"s positioning.