[Management and Organizational Studies 3322F/G] - Final Exam Guide - Ultimate 39 pages long Study Guide!

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Maxwell Smith

Document Summary

Importance of pr has grown as cost of other media has increased. As consumer become more skeptical about marketing, is pr becoming more important. Event marketing: process, planned by a sponsoring organization, of integrating variety of communications. Staging an event tends to be handled by pr (not always) Trend is to give it a different name: experiential marketing. You are (cid:862)touchi(cid:374)g(cid:863) the co(cid:374)su(cid:373)er a(cid:374)d deliveri(cid:374)g a(cid:374) experie(cid:374)ce- but its not personal selling. Vision: mission and vision are different; the textbook only talks about one, more philosophical. Objectives: sales revenue, profits, share price, roi, social responsibility. Stars, question marks, cash cows and dogs. Cdstep: cultural, demo, socio, tech, eco, political, white prefers. Self image: what we think of ourselves. Looking glass self: how you think people perceive you. Ideal self: what you would actually like to be. An individuals feelings (favourable or unfavourable) toward in object or idea. Manner in which individuals receive and interpret messages.