Guide to Case Analysis Exam Prep Sheet

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Western University
Management and Organizational Studies
Management and Organizational Studies 4410A/B
Raymond Leduc

Guide to Case Analysis Identify • Strategic Vision/Mission Implications: A well-designed business mission is the foundation for priorities, strategies plans, and work assignments. A good mission statement can be broad in scope to fit with stakeholders, customer-centric, enduring, socially responsible. Identify Strategic Objectives • Financial • Non-Financial Evaluate 1. Industry • Five Forces • Look at fixed costs and resources of rivals • Customer preferences, is it a fad? • The presence of subs puts a ceiling on the price that can be charged before customers leave • Suppliers: backward integration, company gaining control of suppliers too • Driving Forces – Look at the industry’s future (PEST) o General Environment – Demographic, Socio-cultural, Political-Legal, Technological , Economic, Global • Economic Traits – Nature of the industry • Key Success Factors – relate this to five forces • Implications 2. Competition • Competitive Intelligence – Identify and understand rivals’ strengths and weaknesses relative to industry key success factors • Use KSFs to do competitive analysis • Strategic Group Map (If Applicable) • Implications 3. Company • Identify Current Business Strategy o Does it make sense? Why or why not? o Broad vs focus • How Well Has Current Strategy Been Executed? • Financial Performance o Evaluate financing decision: debt to equity ratio, and debt to total assets ratio. o Have the ratios changed over time? How do they compare with industry norms? o Are dividend policies reasonable? o Working capital? Sufficient short term/long term capital? o Operating costs (TC) going higher than profits? • Productions/Operations (if applicable) o Are supplies reliable and reasonable? o What strategy is being pursued?  Low cost – create barrier to entry  High quality – requires more expenses  Highly automated - require high capital investment, flexibility, labour concerns  First mover – high R&D • Porter’s (focus vs broad) analysis COST ADV DIFF Broad Focus • o Type 1, 2, cost leadership, best value, good for larget market o Type 3, differentiation while price sensitive o Type 4 low cost-focus, 5 best value , focus strategies for small groups • BCG Matrix o Portrays diff among divisions in terms of relative market share position and industry growth rate Stars II Question Marks I High market share -> high industry growth ^ Low market share, high industry growth Backward forward horizontal integration Makert penetratin, deve, Market penetration divestiture Market dev Product
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