Management and Organizational Studies 4410A/B Final: Circuit City- Extra case, suggested to do to prepare for exam. Here is full case completed.
19 Dec 2011
School
Department
Professor
Document Summary
Companies operating philosophy was embodied in the 5 s s. Provide customer connivence and offering own private label credit card. To achieve leading market share in each served market in order to benefit from advertising and logistics synergies. When entering a new market, multiple store were added at the same time. All stores were served from a distribution warehouse within 500 miles. Protect self by acquiring business that had room for growth, no other strong box plater was successful and where current retail and management skills may give an advantage. Customer satisfaction was a major priority (tracked with surveys) Price matching 110% (would refund if found a price cheaper elsewhere) Commissioned sales councilors" trained to provide expert advice. Service and repair departments available in store. Goods purchased centrally but merchandising done at regional level reflecting different customers taste. Pricing was central but store managers could adjust @ retail store.
