The Business Vision and Mission 9/20/2012 11:37:00 AM
What do we want to become?
Looking into the future, where we want to go
Answers the question: what is our business?
Reveals what the organization wants to be
Whom we want to serve
Wal-Mart – discount retail
Sony – superior consumer electronics
Companies and Visions/Missions
May not want one because:
o May think it is simply a trend
o They think its not forward thinking
o Slogan confusion
o The company is only profit driven
Mission should speak to: