The Business Vision and Mission Ch 2.docx

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Department
Management and Organizational Studies
Course
Management and Organizational Studies 4410A/B
Professor
L.Graham Smith
Semester
Fall

Description
The Business Vision and Mission 9/20/2012 11:37:00 AM Vision  What do we want to become?  Looking into the future, where we want to go Mission  Answers the question: what is our business?  Reveals what the organization wants to be  Whom we want to serve  Wal-Mart – discount retail  Sony – superior consumer electronics Companies and Visions/Missions  May not want one because: o May think it is simply a trend o They think its not forward thinking o Slogan confusion o The company is only profit driven  Mission should speak to: o Employees o Managers
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