Guide to Case Analysis Updated.docx

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Department
Management and Organizational Studies
Course
Management and Organizational Studies 4410A/B
Professor
L.Graham Smith
Semester
Fall

Description
Guide to Case Analysis 10/11/2012 11:32:00 AM Identify:  Vision and mission Identify Strategic Objectives  Financial  Non-financial Evaluate  Industry o Five forces – look at the industry today o Driving forces – look at the industry’s future  General environment – demographic, socio-cultural, political-legal, technological, economic, global o Economic traits – nature of the industry o Key success factors o Implications  Competition o Competitive intelligence – identify an understand rivals’ strengths and weaknesses relative to
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