Management and Organizational Studies 3321 Study Guide - Final Guide: Sunk Costs, Mattress, Bounded Rationality

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Will have a combination of 30 multiple choice and 4 short answer questions. Note: as discussed in class, you will want to review your notes from the textbook chapters assigned to each week, as multiple choice questions come from both textbook and in-class material. Short answer questions will be based on material that we covered in-class. While we go into more detail on these topics in class, it is still helpful to have the text material to help reinforce your knowledge for these questions. Interactivity: traditional model based on mass communications- receiver as passive, receptacle for messages, dynamic environment now, consumers have great control over which messages to process tv on demand, streaming, pvr. Impacted by: expertise, trustworthiness, liability, familiarity, attractiveness, similarity: know each of the six factors that can impact source credibility, expertise, the more knowledgeable the source is perceived to be, the more persuasive the message.