Management and Organizational Studies 1021A/B Study Guide - Quiz Guide: Bid Rigging, Predatory Pricing, Shampoo

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Quiz 1
From a marketing perspective, prospective customers include:Answered: people
who do not even know about this product but who can be convinced that they
have a need for it.
Correct: Individuals or organizations making purchases either for themselves or
others, regardless of whether
it is for personal use or for resale.
Recently, a U.S. federal appeals court rendered a unanimous
decision that Microsoft Corp. does not have an automatic right to
put whatever features it wants into its Windows operating
system; rather, the intellectual property of each new feature
needs to be evaluated separately. Many of these features are
also made by much smaller companies. This ruling grew out of
the power that Microsoft holds in the software market because it
owns a major share of the marketplace. What purpose did this
ruling serve?
Answered: to protect the future interests of society from changing technology
Correct: to encourage competition
Price fixing, predatory pricing, bid rigging, bait-and-switch advertising
practices, fraudulent advertising claims, and misleading pricing practices
are prohibited practices that are enforced by the __________.
Answered: advertising standards canada
correct: Competition bureau
Quiz 2
When a shampoo is differentiated in the market based on the promise that
it will make hair smooth and shiny, marketers have focused on which of the
following segmentation bases?
Answered: psychographic
Correct: behavouristics
Susanne buys a selection of essential oils for massage therapy. What kind of
purchase is this?
Answered: business market
Correct: could be either consumer or business market
Metamucil is a product that is a result of which kind of market segmentation?
Answered: niche marketing
Correct: segement marketing
KFC has modified its product to help consumers perceive KFC as
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