Management and Organizational Studies 1021A/B Midterm: MOS1021 Midterm 2 2014 Winter Practice Questions with Solutions
15 Oct 2018
School
Department
Professor
Consumer Behaviour
1. _______________ is the term that describes the actions a person takes in
purchasing and using products and services.
a) Marketing
b) Market Research
c) Consumer behaviour
d) Consumer management
2. An aspirational group is one which
a) A person belongs to, including fraternities and social clubs
b) A person wishes to be a member of or identified with
c) A person wishes to maintain a distance from because of differences in
values or behaviours
d) A person knows he/she can never really fit into because of basic cultural
differences
3. The level of ___________ that a consumer has in a particular purchase depends
on the personal, social and economic consequences of that purchase to the
consumer.
a) decision making
b) involvement
c) cognitive dissonance
d) time dedicated
4. Nicole had to go holiday shopping with a bad cold. Her runny nose, headache
and sneezing caused her to make her selections quickly without paying attention
to quality of her purchases. Nicole’s purchase behaviour was the result of
___________ influences.
a) situational
b) personal
c) socio-cultural
d) motivational
e) health-related
5. Many major corporations have turned to social marketing as a tool to reach out to
their consumers in a more informative and casual manner. Some are turning to
official corporate blogs because:
a) Blogs are personal, interactive and allow for open dialogue with customers
b) They legitimize the “chief blogger” role: a trend that has been slowly
emerging as an official job title not merely
c) They can be a side-task for an executive
d) Blogs are increasingly becoming a legitimate means of sharing information
e) Both a) and c)
MOS 1021 Midterm 2 Practice Questions
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MOS 1021A/B Full Course Notes
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